7th GEN

Sustainable products, brought to life through motion.

For Seventh Generation, a leading eco-friendly household brand, I produced animated videos showcasing their products in a clean, engaging, and on-brand style. The goal was to highlight key benefits and product features while maintaining the brand’s commitment to sustainability and minimalism.

These animations were optimized for social media platforms, designed to capture attention within the first few seconds and drive product awareness across Instagram, Facebook, and other digital channels.

Project Highlights

• Created animated product spotlights for household cleaners, detergents, and personal care items
• Incorporated smooth motion graphics, kinetic typography, and brand textures
• Designed layouts optimized for square, vertical, and story formats
• Maintained brand consistency through color palettes, typography, and tone
• Delivered assets ready for both organic posts and paid campaigns

Tools

Software, platforms, or creative tools used:

• Adobe After Effects
• Illustrator,
• Photoshop
• Premiere Pro