EX1 Cosmetics

Bringing bold beauty to life through dynamic design.

At EX1 Cosmetics, I played a key role in elevating the brand’s digital presence by designing and animating engaging content for social media marketing. Known for its inclusive range of complexion products, EX1 needed visuals that spoke directly to a diverse, beauty-savvy audience while staying on-trend and on-brand.

I crafted eye-catching graphics, motion posts, and video loops tailored for Instagram, Facebook, and paid ad campaigns. Each piece was designed to stand out in a crowded feed while communicating product benefits, new launches, and brand messaging.

Solutions

Working closely with the marketing team and content strategists, I:

• Developed animated assets for stories, reels, and carousels
• Designed static visuals for seasonal campaigns and product drops
• Translated campaign goals into visually compelling narratives
• Optimized assets for multiple platforms, ensuring consistency across channels
• Integrated product photography, user-generated content, and influencer visuals

Tools & Technologies Used

Software, platforms, or creative tools used:

• Photoshop
• After Effect
• Illustrator
• Character Design
• InDesign