As a Digital Designer at iA Private Wealth, I create visually engaging and brand-aligned communication materials that simplify complex financial and corporate information across digital and print platforms.
Case Study: Brand Alignment & Editorial Redesign
Project Overview
As part of a major brand evolution at iA Private Wealth, I was tasked with updating legacy client-facing documents to reflect the company’s new, modernized brand guidelines. Using the Digital Security Best Practices guide as a primary asset, I redesigned a text-heavy, outdated document into a visually engaging, modern, and highly scannable digital publication.
Design Challenges & Objectives
- Brand Modernization: Transition outdated visuals into a modern corporate identity system.
- Information Architecture: Improve readability by breaking down dense content into scannable sections.
- Visual Continuity: Replace generic imagery with structured, brand-aligned visuals.
The “Before” and “After” below showcase the transformation.
The Impact
This redesign successfully shifts the asset from a basic administrative document to a premium piece of corporate thought leadership. The updated visual system improves clarity, trust, and engagement while maintaining compliance and brand standards.
Tools Used: Adobe InDesign | Adobe Illustrator | Flipbook Integration
Tools & Technologies Used
- Adobe InDesign
- Adobe Illustrator
- Flipbook Integration
Project Info
- Categories:Branding, Graphic Design