RBC

Designing with precision for one of Canada’s largest financial institutions.

As a Motion Designer at RBC, I brought static marketing concepts to life through dynamic motion graphics and animation. Working within RBC’s established brand guidelines, I animated assets across high-visibility digital campaigns—including RBC Direct Investing sub-brands like GoSmart. My focus was on delivering crisp, engaging, and compliant motion visuals that drove campaign awareness and communicated financial solutions effectively.

 

 

 

 

Solutions

In a collaborative, fast-paced environment, I:

• Animated dynamic digital and motion assets for RBC Direct Investing campaigns (including GoSmart and Avion rewards integrations).
  
• Produced motion visuals for online video (OLV), animated display ads (300×600, 160×600, 728×90), and social campaign assets.
  
• Followed strict brand design standards and accessibility guidelines (AODA) to ensure every motion asset was inclusive and compliant.
  
• Adapted motion creative across diverse aspect ratios, screen sizes, and language variations (including English and French).

Tools & Technologies Used

Software, platforms, or creative tools used:

• Photoshop
• After Effect
• Illustrator
• C4D
• Premiere Pro
• InDesign